Soku

Soku comes from Japan, a place known for its dedication to quality and meticulous craftsmanship. In Japanese, Soku means "swift efficiency," a perfect reflection of our approach.

We chose this name because it captures the essence of what we strive for: quick, reliable solutions without compromising on excellence. Just as Japan symbolizes innovation and precision, Soku stands for providing immediate comfort and support when it’s needed the most.

Our name is a nod to our commitment to blending quality with speed, making sure we’re there for you with the best possible solutions in times of need.

Mission first

At Soku, we are driven by the belief that true innovation in product design and production can spark real, positive change in the world. Our mission is to craft sustainable, top-notch sleeping solutions that provide unparalleled comfort and safety for those in need. We're not just about mattresses; we're about ensuring restful, restorative sleep for everyone, especially in times of crisis.

As a trusted partner to relief aid organizations and first responders, we prioritize speed of deployment, cost-effective logistics, and hygiene safety. Our aim is to offer a sanctuary of rest and recovery for all those displaced from their homes, giving them a moment of peace amidst turmoil.

We are fiercely committed to making our products entirely circular, embracing socially-driven production methods wherever possible. At Soku, we empower our customers to focus on their vital work, confident that they can rely on the superior quality and dependability of our products.

Values

In the wake of years dedicated to decreasing the ecological imprint at the most prominent European festivals with our Zzz.land brand, the purpose now extends to those longing for rest and recovery.

Management Team

  • Sam Ninaber van Eijben - Founder

    Former design studio director with a vision driven focus on real world results for people.

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  • Gerard Kool - Partner

    Seasoned entrepreneur in globally scaling up product centered start-ups with a mission.

    LinkedIn 
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